Iceland Luxury and Promote Iceland join forces

Vestrahorn

Vestrahorn

Iceland Luxury will, from now on, operate as an independent project under the umbrella of Promote Iceland. Promote Iceland is a public-private partnership established to lead the promotion and marketing of Iceland in foreign markets and stimulate economic growth through increased export. 

This cooperation aims to strengthen Iceland’s standing as a destination for luxury travelers, increase operational efficiency, and emphasize sustainable practices in the Icelandic travel industry.

Sigurjóna Sverrisdóttir has been appointed to lead the project in close cooperation with the Promote Iceland management team. Please feel free to contact Mrs. Sverrisdóttir with any inquiries you may have.